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Enquirer Consulting Group / Prepared for Ulta Beauty
August 2026

We build the outbound unit,
run it, then hand it over.

A short read on how a named-account outreach function gets built, run and owned, put together to pick the thread back up rather than leave it where it stopped.
DesignBuildRunHand over
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
What we see

Reaching a named list is a mechanical problem.

01
A company of real size runs several buying conversations at once: brand and vendor partnerships, trade and services programs, suppliers, operators. Each one has its own named list of companies and its own named people inside them.
02
At most organizations in this category, those lists are worked through relationships, events and inbound interest. That reaches the names already in the room and says nothing about the rest.
03
The rest is not unqualified. It is unaware, and reaching it on a schedule is a mechanical job rather than a creative one.
Prepared for Ulta Beauty
Where this goes

From when someone remembers, to every week.

Today
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In most teams, first contact happens when a person remembers to make it, so the list moves when the week allows.
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Outreach usually sits alongside a full-time role rather than being anyone's whole job.
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There is rarely one view of who was reached, when, and what actually came back.
In the first weeks and months
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A named list built first: the companies that matter and the exact people inside them, checked before anything is sent.
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Every message written for one real person and reviewed by a human, going out on a schedule that does not depend on anyone's calendar.
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One dashboard showing reach, replies and conversations, and a trained operator who runs it when we step back.
Enquirer Consulting Group
How the engagement works

Build. Run. Own.

01 / BUILD

Build

We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.

02 / RUN

Run

We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.

03 / OWN

Own

We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.

One contractor, a network of specialists. One point of contact, and you never manage a stack of tools or freelancers.
We build it, run it in market, then hand you the keys
What we build for Ulta Beauty

Three parts, one unit.

The named list

We build the target universe before we write a word: the companies worth reaching, the people who actually sign inside them, and the ones to leave out. You approve it before anything sends.

The engine

The mailboxes, the profiles, the sequences, the automation and the reporting, stood up and run for you. Research-led messages, written one at a time, reviewed by a person.

The handover

The playbook, the tooling, the dashboards and a trained operator who runs the machine after we leave. The engagement ends. The unit does not.

One point of contact and one team behind it. You never manage a stack of tools, freelancers or agencies.
Enquirer Consulting Group
The engine, in plain terms

Every message, written for one real person.

01

Target

We build the named list first: the companies that matter and the people inside them, checked before anything sends.

02

Personalize

AI reads each profile and writes a unique message. No templates.

03

Hand off warm

A positive reply pings you and your operator with the prospect and a way to reach them.

04

You take it from there

You take pre-qualified conversations. The engine handles everything before it.

Research-led and human-reviewed. Every message is on-brand, and most of the volume runs on capacity we operate, not only your account.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Why this fits

Built with you, then yours to keep.

01

No new headcount

The unit is staffed by us for the engagement. Nobody has to be hired, trained or managed while it is being proven.

02

Nothing to unpick

It runs alongside what already works rather than replacing it, and it is pointed at whatever part of the list is going unreached.

03

You own the result

The list, the messaging, the tooling and the operator stay with you. There is no version of this where the machine leaves when we do.

Enquirer Consulting Group
Proof, in the field

Numbers from live campaigns, not projections.

Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
$10M+
New business sold for clients.
3,500+
Qualified conversations generated.
100,000+
Decision makers reached for clients.
Fixed engagement, then you own it.
Why ECG

You own it at the end. That is the difference.

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Without building an outbound team from scratch.
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Without a permanent agency on retainer forever.
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Without a stack of tools and freelancers to manage.
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Without lock-in. You own the engine, including the operator who runs it.
A freelancer sends emails. An agency rents you reps. A consultancy hands you a slide deck. We design the engine, staff it, run it, prove it on real meetings, then hand you the keys.
Enquirer Consulting Group
How we start

Stand up fast. Prove it. Then scale.

Stand up

Build

The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.

Prove

The test

Run against the KPIs we agree up front. First meetings on the calendar early.

Scale

Ramp

Once the numbers hold, ramp the seats and breadth to the volume you want.

Own

Hand over

Playbook, tooling, dashboards and a trained operator. The engine is yours.

Onboarding sets the targeting and the voice first, so the outreach lands warmer every week.
Enquirer Consulting Group
Next step

Let's see if the mechanism fits.

  1. A short call with Paul, 20 minutes, at a time that works for you.
  2. Paul brings the named accounts and the exact people we would start with. You tell us if the list is right.
  3. If it fits, we agree the scope and a start date. If not, you keep the read.
Reply with two or three times that suit and we will work around you, or grab a slot at calendly.com/enquirer/review.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group

We build it, run it in market, then hand you the keys.

Paul Smaldone   /   paul@enquirerconsulting.com   /   calendly.com/enquirer/review
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for Ulta Beauty.